← Home
Built by me
PlayerPulse: a player's story before the call
CRM tools show dashboards. VIP and account managers need to know, in 30 seconds, what a player has been doing and what to do next. I designed and built PlayerPulse end to end to close that gap.
Built with a Chrome extension, Supabase, Google Gemini and Vercel. Open the live demo →
Session timeline · sample player
Mon 21:04Deposit · crypto+€150
Mon 21:40Slots · 312 spins, avg bet €0.80€250 wagered
Wed 22:15Deposit · crypto+€100
Wed 23:02Live roulette · 14 rounds€140 wagered
Thu 09:30Withdrawal request−€220
Fri to SunNo logins·
Captured automatically
DepositsWithdrawalsGame roundsBonusesLogin gaps
Churn risk
72
High risk. Withdrawal after a win, followed by 3 silent days. Deposit frequency down from 3 to 2 per week.
Mid-valueSlots-firstCryptoEvening player
Signals scored
RecencyLast login 3 days ago (usual gap 1 day)▲ risk
CashflowWithdrew 88% of last deposit▲ risk
BonusNo bonus claimed in 14 daysclean
Player story
A steady evening slots player who deposits by crypto two to three times a week. After a winning roulette session on Wednesday, they withdrew most of it and have not logged in since. They are not a bonus hunter. This looks like a "cash out and drift" pattern, and early contact usually works.
Next best actions
1
Personal check-in from the account manager within 24 hours, no offer attached.
2
If no return in 48 hours: free spins on their top slot, low wagering, capped max win.
3
Add to the weekend reactivation segment and track the return rate.
Contact
Let's talk retention
Open to Senior CRM Manager, CRM Lead and CRM Product Owner roles in iGaming, remote. Happy to walk through any case study on a call.