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Experience
Where I've run CRM
Mar 2024 to Present
CRM Manager, Retention & Lifecycle
Straight-Talk iGaming · Remote · Multi-brand, crypto-friendly casino & sportsbook
- Own CRM end to end for a 100K+ player base, from first deposit through onboarding, retention, reactivation and VIP.
- Run CRM on Solitics with SoftSwiss: segmentation frameworks, automation journeys and campaigns across email, SMS, push and on-site.
- Design bonus mechanics and gamification: missions, ladders, cashback, free spins, loyalty store, wheels and leaderboards.
- Manage reward cost per brand against monthly GGR targets, with weekly reviews and A/B-tested offers.
- Partner daily with product, acquisition, risk and BI, and report weekly on KPIs.
Jan to Mar 2026 · Contract
CRM Consultant, Crypto Casino
Remote
- Ran Smartico hands-on, building segmentation and campaign flows for onboarding and early retention of crypto-depositing players.
Mar 2022 to Feb 2024
Account Manager
Pragmatic Solutions (Techmojo) · B2B iGaming platform
- Owned the CRM module within the platform (PAM), turning operator needs into builds for onboarding, bonusing, segmentation and reporting.
- Launched 6 brands on Agile delivery, integrating CRM, payments, affiliate, risk and compliance modules.
- Awarded best Account Manager for retention and issue resolution.
2012 to 2022
Earlier: product, project & CRM roles
VAG Group · BERMAD · Tech Mahindra
- Delivered Salesforce CRM rollouts and new-brand launches across SaaS and enterprise tech.
Toolkit
What I use, and how deeply
An honest view of my depth, so you know exactly what you're getting.
Hands-on daily
I build and run these myself.
Strong working knowledge
Used regularly, alongside specialist teams.
With data team support
I define the logic, others write the code.
Markets: DACH, Australia, New Zealand, Norway, Finland, Argentina, France, Italy · crypto and fiat. Ways of working: Agile, cross-functional, compliance-aware.
Credentials
Certifications & more proof
CRM strategy blueprint
Competitor analysis, KPI framework and a full CRM roadmap
View the case study →Also: Google Project Management (Coursera) · B.E., Visvesvaraya Technological University (VTU).
Contact
Let's talk retention
Open to Senior CRM Manager, CRM Lead and CRM Product Owner roles in iGaming, remote. Happy to walk through any case study on a call.