Interactive tool

Bonus cost calculator

This is how I forecast the real cost of a bonus offer before it goes live. Move the sliders and watch theo, clawback and net cost update.

SegmentMatch players to the bonus budget

SizeConversion can vary, up to 8%

TheoWager × house edge = expected loss

BonusTheo × bonus %

ClawbackBonus × wagering × house edge

CheckFit the budget, set the trigger from A/B

Players targeted

Conversion rate

Shifts with copy, season, region and the offer itself. Can vary, up to 8%.

Avg wager per player (week)

Slot RTP

House edge = 100% minus RTP. I keep one average across slots to stay simple for content and CS teams.

Bonus %

Wagering requirement

Campaign budget

Players who convert

Theo per player

Bonus per player

Clawback per player

Net cost per player

Total net cost

Budget used

Contact

Let's talk retention

Open to Senior CRM Manager, CRM Lead and CRM Product Owner roles in iGaming, remote. Happy to walk through any case study on a call.