VSVishal Singh Résumé ↓
iGaming CRM · Retention · Player Engagement

I turn first deposits into loyal, profitable players.

I'm Vishal, a CRM Manager with 4+ years in iGaming and 14+ years overall across team management, product marketing, project delivery and sales. I own the full player lifecycle for casino and sportsbook brands, from first deposit to VIP. This site shows how I think and work, with real campaigns and tools you can try.

Open to senior CRM roles Crypto & multi-market Hyderabad · Remote
PlatformsSoftSwissPragmatic SolutionsGr8 Techand more
CRMSmarticoSoliticsOptimoveFast Track
See the case studies Try the cost calculator
Player flowWhat I own
HIGH VALUE WON BACK First depositConvert the registration OnboardingFirst 5 deposits · recover CPA RetentionActive and profitable ReactivationWin lapsed players back VIPGrow top players
4+ yrsin iGaming CRM100K+player base owned6brands launched8markets, crypto and fiat
Strategies I've implemented

Four areas I own end to end

Click any area to see what it covers, then dive into the detail.

1

Player lifecycle & CAC tracking

Following every player from registration to payback, so acquisition spend is recovered.

+
  • Mapped the full flow: first deposit, onboarding, retention, reactivation and VIP.
  • Tracked how many deposits it takes each player to pay back their acquisition cost.
  • Spotted high-value players early and moved them straight into VIP care.
See how I run each stage →
2

Retention strategies

Cashback ladders, gamification and rewards that keep players active and profitable.

+
  • Designed weekly cashback and a 5-day cashback ladder, tested against a holdout group.
  • Built gamification: missions, wheels, scratch cards and leaderboards.
  • Ran rewards and a loyalty store, with clear guardrails on every bonus.
Read the cashback ladder case →
3

Acquisition, VIP & reactivation journeys

Automated journeys for each key moment, from welcome offer to win-back.

+
  • Automated lifecycle onboarding, with welcome offers protected from duplicate accounts.
  • VIP journeys with account managers, backed by rules on manual awards.
  • Reactivation offers timed to each player's normal rhythm.
Read the VIP guardrail case →
4

Reporting, feedback & KPIs

Weekly numbers that decide the next campaign, not just describe the last one.

+
  • Weekly KPI reporting: NGR per player, reward cost % of GGR, retention and reactivation.
  • A/B and holdout results fed straight back into offers and triggers.
  • Loopholes fed back to Product, turned into permanent platform rules.
Read the reward cost case →
Explore

Go deeper

Each page focuses on one thing, so you can jump straight to what matters to you.

How I work

Lifecycle & guardrails

What I watch, measure and do at each stage, plus the rules that keep bonuses safe.

Open → Case studies

Five real stories

Cashback ladder, reward cost, VIP guardrails, bonus abuse and platform fixes.

Open → Interactive

Bonus cost calculator

Forecast theo, clawback and net cost for any bonus offer.

Try it → Built by me

PlayerPulse

A player's story and next best action, ready before the call.

Open → Background

Experience & toolkit

Where I've worked, the tools I use and my certifications.

Open → Download

Résumé (PDF)

The full CV, ready to share with your team.

Download ↓
Contact

Let's talk retention

Open to Senior CRM Manager, CRM Lead and CRM Product Owner roles in iGaming, remote. Happy to walk through any case study on a call.

Email me LinkedIn → Download résumé ↓
vs111142@gmail.com · +91 9160 018 313 · Hyderabad, India · Remote